Facebook sends you the identity of people who are messaging your website, including all contact information and even a profile photo. You Get All the Contact Information – The conversations aren’t anonymous.This provides a few huge advantages for marketers over those other chat platforms including: So if you’re using our Facebook Messenger website chat widget (see the MobileMonkey website for an example of this) the conversations are instantaneously being routed from your website, to the user, via Facebook Messenger. MobileMonkey is built using the Facebook Messenger platform. Illustrated by Larry Kim How do Facebook Messenger bots differ from other bots?Ī Facebook Messenger chatbot or bot is exclusively built for the Facebook Messenger platform. Additionally, according to an Oracle survey, 80% of businesses said they currently use or are planning to use chatbots by 2020.”Ĭompanies like Drift and Intercom offer chatbots to help companies automate and improve lead generation, help with email marketing, and other things. Instead, we’ll be using self-service options and chatbots. Forbes reports that “according to Gartner, by 2020, 85% of our engagement with businesses will be done without interacting with another human. What are Chatbots?Ī chatbot (or bot) is a piece of automated software that engages in a conversation with people.Ĭhatbots are programmed to understand basic questions, provide answers, and execute various tasks. The standalone apps support using multiple accounts, conversations with optional end-to-end encryption, and playing games.Īlthough this form of marketing is similar to email marketing, there are some significant differences and the tools are also different. The service also supports voice and video calling. Users can send messages and exchange photos, videos, stickers, audio, and files, as well as react to other users' messages and interact with bots. Approximately 1.3 billion people use Facebook Messenger. Messenger marketing is the act of marketing to your customers and prospective customers using a messaging app like Facebook Messenger.įacebook Messenger is a popular messaging app and platform. If you want to supercharge your marketing and accelerate growth and revenue, you'll love this guide. We know that the idea of using a chatbot can be intimidating.īut the truth is that chatbots can improve marketing, reduce marketing costs, improve ROI, and make marketers' lives easier. This guide, written by Ross Kimbarovsky (CEO of crowdspring), was created through a partnership between my company, MobileMonkey, a popular Facebook Messenger Marketing platform used by millions of users worldwide, and crowdspring, a leading global marketplace where 210,000+ creatives from 195 countries help entrepreneurs, businesses, agencies and nonprofits with custom logo design, web design, print design, product design, and naming businesses and products. This is a comprehensive guide to Facebook Messenger Marketing using chatbots.
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